Jeff was born and raised in Auckland where he forged a successful career as an art director and brand designer. Family roots and curiosity later enticed him across the oceans to London, where he spent the next ten years taking photographs and directing commercials. With a background in art and design, his style has a distinctive playful quality with strong visual storytelling, often blending the worlds of live action and animation together.
Inheriting his granddad’s Pentax as a youngster resulted in a life long passion for framing the world around him. His achievements are recognised globally, attracting awards such as Silver at The One Show, a Bronze Spike, British Design Museum Top 100 List, multiple Best Design Awards and a Gold Cyber Lion.