Sydney-ite Adam Turnbull is currently living in New York and penned the autumn issue of New Zealand AA Directions. Talk about global. Here’s a shot of Adam working at a recent artist residency in Mexico, too.

If you’re in New Zealand you may have seen Sarah Larnach‘s latest work for the New Zealand Aids Foundation gracing billboards and Adshels. One very fun brief via the clever folk at Interbrand Auckland. More to be revealed.

Wishing you a Merry Christmas and Happy New Year from the team at IR. You know where we’ll be. Gif collaboration; illustration by Ross Jones, animated by Glenn Thomas.

Lewis Mulatero was recently commissioned to shoot brand imagery for the online launch of King Salmon’s premium breed of salmon, Ōra King.

Called in by the talented folk at Designworks, the brief called for hero imagery and video footage that reflected the purity of Ōra King Salmon as the finest for culinary excellence. Bred in the deep, cool and pure waters of the Marlborough sounds, the challenge was to capture the salmon alive and fresh in their natural surroundings, being nurtured by nature.

Shot over 5 days in the South Island, Lewis and crew travelled to the King Salmon sea farm in Ruakaka Bay (the world’s largest producer of King Salmon) and remote Nelson bay areas to pick up supporting seascapes at dusk. Being an avid filmer it was only natural Lewis pick up stunning moving footage for the online video while there.

The technicality involved in capturing the space and texture of the salmon in their environment was a challenge. The recce deemed it unpractical to be in the water shooting due to the salmon being so easily ‘spooked’ so Lewis used an unobtrusive underwater pole camera system of varying lengths to get the intimate shots. Large clusters of salmon needed to be avoided to create balance. Any artificial lighting would give off backscatter of minute particles in the water, so only the bright, natural light of the full midday sun was used to ricochet off the water and salmon skin, creating a slow motion feel of calmness and harmony.

Here are some behind the scenes from the Ōra King shoot – capturing the essence of the Maori name “alive and fresh”. Lewis’s thanks go to the superbly pregnant (but not showing it!) art director Sarah Melrose and top assistant Tom Roberton (pictured).

The lovely Rebecca ter Borg was recently commissioned by Air New Zealand and ACP to map the walks of Aotearoa for this unmissable cover of inflight magazine, Kia Ora. You are the product of your environment, and this is the first commission to come out of Rebecca’s new studio space on K Rd.

IR is proud to welcome stunning conceptual advertising photographer Jeremy Blincoe to the fold. A kiwi based in Melbourne, Jeremy’s work is mainly shot in situ, working with talent, heavy props and the occasional animal. He also collaborates with digital artists as a CGI photographer, having worked for the likes of Saatchi & Saatchi, Ogilvy, Y & R and M & C Saatchi.

View Jeremy’s portfolio.

And a few pics from behind the scenes:

One of the best joys of our job is seeing the final work come through in all its awesomeness. Here’s Lindsay Horner’s intro for the latest Diaries Downunder series, Diary Days, in association with Tourism New Zealand.  Queenstown’s so rubber-ducky real, we just want to reach out and touch it. Check out more of Lindsay’s 3D animation over here.