The booming business of craft beer owes as much to the eclectic beer labels as the nectar within. Surf, sand and Scottish heritage form an integral part of the McLeod’s Brewery brand, so with renowned watercolourist Sarah Larnach (also of Scottish heritage) it was a perfect match.
Colenso BBDO, Auckland Transport and Jeff Wood joined forces to create a powerful series of stills and video highlighting the fun, ease and adventure to be found utilising the public transport system. A guerilla production team shot on buses, ferries and trains as well as capturing Auckland scenes such as Otara markets, vineyards of Waiheke, city edge hiking trails and inner city cafes and bars.
Work Communications was recently tasked with the launch of new pie characters for Tuckers Ridge. Illustrator James Stewart skillfully brought each of the personalities to life with his detailed line work.
Heading into the highlands and islands of Papua New Guinea was a dream shoot for photographer Nic Staveley. On assignment for a new development in Port Moresby, producer Stacey Simpkin and assistant Jeremy Gould made up the rest of the team. Welcomed into villages, exploring rivers, traversing lakes, travelling bumpy roads and shooting from helicopters led to a beautiful collection of stills and video content. The final artworks as due to be released later this year.
Penguin releases GO GIRL by Barbara Else, a collection of true stories about New Zealand women who have done extraordinary things. Among the women who blazed a trail for others to follow are Merata Mita, Neroli Fairhill, Lorde and Kate Edger. One of New Zealand’s best-known illustrators Rebecca ter Borg created gorgeous portraits to accompany their stories.
Melbourne’s hottest new luxury apartments Couture Armadale, feature the glamorous illustrations of local artist Tiffany La Belle. Inspired the decadent Gatsby era, Tiffany’s sophisticated style makes for a perfect match.
Colenso BBDO commissioned still-life photographer Lewis Mulatero to shoot their recent promotional campaign for New Zealand brand Mainland Cheese. 2000-piece jigsaw puzzles were created from Lewis’s stunning close-ups of Brie, Tasty and Blue, underscoring the brand’s tagline ‘Good Things Take Time’.
DDB Auckland’s Sky Television campaign takes home five Axis Awards including gold in Typography and Art Direction.
The delicate brush strokes and earthy palatte of Henrietta Harris beautifully illustrate Auckland Zoo’s Australian residents.
Photographer Brook Ready hit the road with Britz Campervans during the break. The beautiful Taupo lakes region provided the perfect backdrop for his latest wilderness series.