After studying advertising at Auckland University James began working as a concept artist and creature designer for a large computer game company. His ability to understand the language of advertising and publishing placed him in an ideal position to take on clients of his own. His range of styles extend from realistic interpretations to cartoon style commentary. His focus on high quality craftmanship and his conceptual approach to solving briefs have earned him his excellent reputation.
James is a multi-disciplined illustrator who employs both traditional and digital media. His style can be best described as polished, provocative and inherently sharp witted.