The music we love is made up of many influences, including where we live. Tastes and styles shift within communities, cultures and subcultures. In it’s latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the places we call home. Street artist Component helped kickstart it with a ‘Sounds Like’ inspired mural on the streets of Ponsonby.
The booming business of craft beer owes as much to the eclectic beer labels as the nectar within. Surf, sand and Scottish heritage form an integral part of the McLeod’s Brewery brand, so with renowned watercolourist Sarah Larnach (also of Scottish heritage) it was a perfect match.
Work Communications was recently tasked with the launch of new pie characters for Tuckers Ridge. Illustrator James Stewart skillfully brought each of the personalities to life with his detailed line work.
Penguin releases GO GIRL by Barbara Else, a collection of true stories about New Zealand women who have done extraordinary things. Among the women who blazed a trail for others to follow are Merata Mita, Neroli Fairhill, Lorde and Kate Edger. One of New Zealand’s best-known illustrators Rebecca ter Borg created gorgeous portraits to accompany their stories.
Melbourne’s hottest new luxury apartments Couture Armadale, feature the glamorous illustrations of local artist Tiffany La Belle. Inspired the decadent Gatsby era, Tiffany’s sophisticated style makes for a perfect match.