Mitsubishi originally created the ASX to be their compact city-based SUV. With the release of a new design, agency VMLY&R wanted their social imagery to have a casual urban feeling, sending adventure photographer Amber Jones out on the road.
Digital agency Gladeye recently helped Australasia’s largest financial institution launch the new flexible payment platform LatitudePay. Commissioning lifestyle photographer Kristian Frires to craft a range of real life scenarios was the perfect choice, resulting in a fresh engaging brand identity series.
Ara Institute of Canterbury roll out their latest campaign via outdoor, print and social media. Shot in Christchurch by photographer Nic Staveley, the campaign focused on a nationwide student recruitment drive.
An epic three week assignment in Papua New Guinea was a dream commission for photographer/director Nic Staveley. With a small support crew, he travelled through the highlands, lowlands and remote islands resulting in a stunning body of imagery for the client. Star Mountain Plaza is a new world class precinct in Port Moresby.
Colenso BBDO, Auckland Transport and Jeff Wood joined forces to create a powerful series of stills and video highlighting the fun, ease and adventure to be found utilising the public transport system. A guerilla production team shot on buses, ferries and trains as well as capturing Auckland scenes such as Otara markets, vineyards of Waiheke, city edge hiking trails and inner city cafes and bars.
Heading into the highlands and islands of Papua New Guinea was a dream shoot for photographer Nic Staveley. On assignment for a new development in Port Moresby, producer Stacey Simpkin and assistant Jeremy Gould made up the rest of the team. Welcomed into villages, exploring rivers, traversing lakes, travelling bumpy roads and shooting from helicopters led to a beautiful collection of stills and video content. The final artworks as due to be released later this year.
Colenso BBDO commissioned still-life photographer Lewis Mulatero to shoot their recent promotional campaign for New Zealand brand Mainland Cheese. 2000-piece jigsaw puzzles were created from Lewis’s stunning close-ups of Brie, Tasty and Blue, underscoring the brand’s tagline ‘Good Things Take Time’.
New Zealand’s new premium milk brand Taupo Pure, recently commissioned Kristian Frires to shoot their launch campaign. Set amongst the stunning Taupo landscape and local family homes, the campaign reflects the strong family values that the brand and it’s farmers align themselves with.
Advertising agency True are behind Air New Zealand’s new ‘Become an Air New Zealander‘ campaign. Shooting industry staff in situ is one of Nic‘s specialties and the images encompass the various roles within the organisation such as cabin crew, operations, cargo, corporate, digital, engineering and pilots. (more…)
Strong hero portraits of inspirational trainers were required for the new Les Mills ‘Be More You’ campaign. Guy Coombes captured emotional states such as anxiety, confidence, energy and stress. When combined with type they create a strong graphic statement reminding you of benefits of training.