Urs Buhlman gets technical for Mitsubishi and Clemenger Sydney

Last month Clemenger Sydney commissioned Urs Buhlman to shoot the ultimate environment for the latest Mitsubishi Lancer campaign. The car was provided in 3D, with the overall brief calling for a slightly sinister night feel that complimented the car and its market positioning. Keeping the approximate positioning of the car in mind, Urs shot the end image just after dusk on a rooftop car park in Sydney. A 360 HDRI dome was also shot to later apply the appropriate mapping of light, contrast, colour and surrounding reflections onto the car’s 3D panels.  From there it was over to the 3D department to position the car into the background, add the said reflections and finish with a grunty grade and slick colour choice of gun-metal grey. Seamless.