‘Alive with Pride’ Campaign tells the stories behind the regional Super Rugby teams

Iris Worldwide Sydney has brought to life the passions and heritage of regional New Zealand to a campaign for Adidas for the release of the 2014 Investec Super Rugby team jerseys. Our artists Tony Graystone (Blues), Liam Gerrard (Hurricanes) and Sarah Larnach (Highlanders) delved deep into the character of each region to produce these exciting artworks.