Digital agency Gladeye recently helped Australasia’s largest financial institution launch the new flexible payment platform LatitudePay. Commissioning lifestyle photographer Kristian Frires to craft a range of real life scenarios was the perfect choice, resulting in a fresh engaging brand identity series.
Z Energy and Auckland agency Shine help bring local New Zealand hoods to life with murals by Janine Wareham. Janine travelled to three suburbs throughout country, Auckland’s Henderson, Wellington’s Newtown and Christchurch’s Moorhouse. Each unique mural was designed to brighten up existing outdoor spaces, providing benefits to the community long after the initial campaign is finished.
The music we love is made up of many influences, including where we live. Tastes and styles shift within communities, cultures and subcultures. In it’s latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the places we call home. Street artist Component helped kickstart it with a ‘Sounds Like’ inspired mural on the streets of Ponsonby.
Ara Institute of Canterbury roll out their latest campaign via outdoor, print and social media. Shot in Christchurch by photographer Nic Staveley, the campaign focused on a nationwide student recruitment drive.