Inspired by India, Moksha Gin launches with illustration by Victoria Garcia

The new spirit for free spirits, Moksha Gin was created to be a bottleful of adventure, wanderlust and escape. Creative agency Libby & Ben were tasked with developing an interconnected brand identity, packaging and website that would stand out. Illustrator Victoria Garcia was commissioned and the rich, vibrant imagery transports us straight to the spice markets and jungles of India.