The music we love is made up of many influences, including where we live. Tastes and styles shift within communities, cultures and subcultures. In it’s latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the places we call home. Street artist Component helped kickstart it with a ‘Sounds Like’ inspired mural on the streets of Ponsonby.
Ara Institute of Canterbury roll out their latest campaign via outdoor, print and social media. Shot in Christchurch by photographer Nic Staveley, the campaign focused on a nationwide student recruitment drive.