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Guy Coombes shoots Vinnie Woolston for Crane Brothers

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Crane Brothers once again procures the fine skills of fashion photographer Guy Coombes to shoot their latest razor-sharp menswear campaign.

Merry Christmas from illustrator Gerad Taylor and all of us at IR. Enjoy the break!!!

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Nic Staveley heads to the deep south for Sanford fisheries rebrand

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The clever folk at brand agency Origami were behind the recent Sanford rebrand, commissioning Nic Staveley to shoot their brief. Travelling to Bluff and beyond, Nic’s adventures involved catching a dawn trawler to Stewart Island to meet the local residents who work for the fishery. The resultant imagery captures the heart and sustainable ethos of the company and it’s employees.

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Air New Zealand launch new Koru Lounges with imagery by Lewis Mulatero

Photographer and moving image specialist Lewis Mulatero has been busy shooting for the $100 million redesign Air New Zealand is putting into their Koru lounge network. Commissioned to create a series of still and moving image touchpoints, Lewis’ meticulous eye for detail has created exquisite visual elements designed to enhance the ambience of each lounge.

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Josh Dykgraaf creates a stunning series of island worlds for KPMG

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Illustrator Josh Dykgraaf was recently flown to Ireland courtesy of Atomic Agency Dublin. His brief was to capture iconic imagery in order to create an epic series of intricate 3D landscapes for KPMG. The campaign consists of eight images in total, each running for one month on billboards throughout Ireland.

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Bayleys turns to photographer Kristian Frires for their new brand campaign

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Photographer Kristian Frires recently shot compelling print and outdoor imagery for Bayleys Real Estate via The Collective. The campaign focuses on the emotional side of purchasing a property, capturing a ‘home is where the heart is’ feeling of warmth and stability.

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Henrietta Harris paints a melancholic Peter Ellis for North&South

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Henrietta Harris striking watercolour of Peter Ellis graces the cover of North&South magazine. It’s been almost 25 years since the first claims were made of child abuse at the Christchurch Civic Creche and he is still trying to clear his name.

The original that’s hard to beat

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With the recent RWC All Blacks win we couldn’t help but post an old favourite. The classic white Steinlager can, beautifully shot by photographer Lewis Mulatero via DDB Auckland.

Metro’s special Illustrated edition features four of our fold

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With a Max Thompson cover and illustrations by Kieran Rynhart, Ivy Niu, and Rebecca Ter Borg, October’s illustration issue of Metro Magazine makes an appealing collectors edition for editor Simon Wilson’s last Metro.

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Photographer Kristian Frires captures the precision of Les Mills new SMARTBAND™ technology

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Agency Mr Smith recently commissioned Kristian Frires to capture the latest edition to the Les Mills SMARTTECH™ line. The SMARTBAND™ is an innovative resistance band and the brief was to ensure the enhanced ergonomic lines of the band and muscle groups used were showcased.

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