Nic Staveley heads to the deep south for Sanford fisheries rebrand

The clever folk at brand agency Origami were behind the recent Sanford rebrand, commissioning Nic Staveley to shoot their brief. Travelling to Bluff and beyond, Nic’s adventures involved catching a dawn trawler to Stewart Island to meet the local residents who work for the fishery. The resultant imagery captures the heart and sustainable ethos of the company and it’s employees.