Sky Television enlists a dynamic IR team to celebrate their 25th year anniversary

Fly agency and Sky Television wanted a powerful way to represent the 25 years Sky has entertained New Zealanders. Intrigued by the 2 and 5 being mirror opposites of each other, they engaged a team of IR artists to create artworks depicting the dichotomy of emotions that TV viewing evokes. Michel Mulipola, James Stewart, Gareth Jensen and Toby Morris were each handed different briefs, their unique illustrative processes were filmed and can be seen here.