The booming business of craft beer owes as much to the eclectic beer labels as the nectar within. Surf, sand and Scottish heritage form an integral part of the McLeod’s Brewery brand, so with renowned watercolourist Sarah Larnach (also of Scottish heritage) it was a perfect match.
Colenso BBDO, Auckland Transport and Jeff Wood joined forces to create a powerful series of stills and video highlighting the fun, ease and adventure to be found utilising the public transport system. A guerilla production team shot on buses, ferries and trains as well as capturing Auckland scenes such as Otara markets, vineyards of Waiheke, city edge hiking trails and inner city cafes and bars.
Work Communications was recently tasked with the launch of new pie characters for Tuckers Ridge. Illustrator James Stewart skillfully brought each of the personalities to life with his detailed line work.